What SEO parameters does Netpeak Spider check?

Modified on Tue, 4 Jun at 6:41 PM

Using Netpeak Spider you can check the following SEO parameters:

Parameters	Description
General
#	URL sequence number in the results table.
URL	URL (Uniform Resource Locator) is the unified address of documents in the World Wide Web. In this column maximum severity of SEO issues found on a page is highlighted with appropriate color. Note that you always see decoded URLs in the program interface.
Status Code	Part of the first line of HTTP headers: contains status code number and description. If necessary, special status codes are added to this field after '&' symbol showing indexation instructions (disallowed, canonicalized, refresh redirected and noindex / nofollow).
Content-Type	Value for this field is taken from content of the 'Content-Type' field in HTTP response headers or<meta http-equiv="content-type" />tag in<head>section. Tells to user what the content type of the returned content actually is. For example, text/html, image/png, application/pdf, etc.
Issues	Number of all issues (errors, warnings and notices) found on the page.
Response Time	Time (in milliseconds) taken to receive the first byte from a website server (thus called Time To First Byte, TTFB).
Click Depth	Number of clicks from initial URL to the current one. '0' value is initial URL's depth; '1' stands for pages received after following links from initial URL for the first time, etc.
URL Depth	Number of segments in inspected page's URL. Unlike 'Click Depth' parameter, URL Depth is a static one not depending on initial URL. For instance, URL depth for https://example.com/category/ page is 1, for https://example.com/category/product/ page is 2 and so forth.
Last-Modified	Content of the 'Last-Modified' field in HTTP response headers: indicates file's last modification date and time.
Crawling and Indexing
Compliance	Indicates whether a target URL is available for indexing by search engines. Compliant URLs are HTML files with a 2xx status code, not disallowed in crawling and indexation instructions (robots.txt, canonical, Meta Robots, etc.).Note that the parameter is defined according to user agent set in program settings.
Allowed in Robots.txt	Accessibility of URL by robots.txt file if it exists. TRUE means that URL is allowed to be indexed. False – disallowed in robots.txt file.
Directive in Robots.txt	An instruction in the robots.txt file set to the URL and aimed at the used user agent (which can be changed on the corresponding tab of crawling settings). It also contains the line number where the directive is found.
Meta Robots	Content of the <meta name="robots" />, or <meta name="[bot name]"/> tags in the <head> section of a document where the [bot name] is a name of a certain search robot.
Canonical URL	Content of the canonical instruction in <link rel="canonical" /> tag in the <head> section of the document or HTTP response header 'Link: rel="canonical"'.
Redirects	Number of redirects from the current URL: can be useful to determine chains of redirects.
Target redirect URL	Target URL of single redirect or redirect chain if it exists.
X-Robots-Tag	Content of the 'X-Robots-Tag' field in HTTP response header. It contains indexing instructions and is equivalent to the Meta Robots tag in the <head> section of a document.
Refresh	Content of the refresh directive in HTTP response header or<meta http-equiv="refresh"> tag in the <head> section of the document.
Canonicals	Number of URLs in a canonical chain starting from the current page. Value '1' means that the page points to a canonical URL that does not continue the chain. Check is automatically performed when crawling is paused and after it has been successfully completed. Check can be canceled and then started via the 'Analysis' menu → 'Check canonical chains'.
Links
Internal PageRank	Relative weight of the page determined by the PageRank algorithm. Considers all main crawling and indexing instructions, link attributes and link juice distribution. This parameter is calculated automatically when the crawling is paused and after it has been successfully completed. Calculation can be canceled and then switched on via 'Analysis' menu → 'Calculate internal PageRank'.To see extended features and apply advanced settings for this parameter, go to 'Tools' → 'Internal PageRank calculation'.
Incoming Links	All links to current page from the crawled URLs. Calculation is automatically performed when the crawling is paused and after it has been successfully completed. Check can be canceled and then switched on via 'Analysis' menu → 'Count incoming links'.
Outgoing Links	All links from the current URL.
Internal Links	Links from current URL to other URLs of crawled website.
External Links	Links from current URL to other websites.
Content
Title	Content of the <title> tag in <head> section of the document. It is a name of webpage and one of the most important tags in SEO. The first non-empty tag is considered.
Title Length	Number of characters (including spaces) in the <title> tag on the target URL. The first non-empty tag is considered.
Description	Content of the <meta name="description" /> tag in <head> section of the document. Usually displayed in SERP for a relevant query to current page, thus affecting CTR. The first non-empty tag is considered.
Description Length	Number of characters (including spaces) in the <meta name="description" /> tag on the target URL. The first non-empty tag is considered.
Images	Number of images found in <img> tags on a page. Along with the number of images, we gather alt attributes and the initial URL source view.
Content-Length	Content of the 'Content-Length' field in HTTP response headers. Indicates the size of a document in bytes. If the 'Content-Length' field is empty, this parameter in Netpeak Spider will show the actual size of the downloaded document.
Content-Encoding	Content of the 'Content-Encoding' field in HTTP response headers. Indicates encodings applied to document.
Structured Data: Markup Types	Number of structured data types on the page.
Contains Lorem Ipsum	Indicates whether a text of the target URL contains 'Lorem Ipsum' phrase that is commonly used as a template to fill the page layout.
Contains Flash	Indicates whether the HTML code of the target URL contains the Flash technology elements.
Iframe Count	Number of <iframe> tags in a <body> section of the target page. The first non-empty tag is considered.
H1 Content	Content of the first non-empty <h1> tag on the target URL. The first non-empty tag is considered.
H1 Length	Number of characters (including spaces) in the <h1> tag on a page. The first non-empty tag is considered.
H1 Headings	Number of <h1> headers on the target URL. The first non-empty tag is considered.
H2 Headings	Number of <h2> headers on the target URL.
H3 Headings	Number of <h3> headers on the target URL.
H4 Headings	Number of <h4> headers on the target URL.
H5 Headings	Number of <h5> headers on the target URL.
H6 Headings	Number of <h6> headers on the target URL.
HTML Size	Number of characters in <html> section of the target page including HTML tags.
Content Size	Number of characters (including spaces) in <body> section of a document excluding HTML tags. To put it simply, the size of text on the page including spaces.
Text/HTML Ratio	Ratio of the text content (the 'Content Size' parameter) to the entire content on a page (the 'HTML Size' parameter).
Characters	Number of characters (excluding spaces) in the <body> section of a page excluding HTML tags. To put it simply, it's a size of text on the page excluding spaces.
Words	Number of words in the <body> section of the document.
Characters in <p>	Number of characters (excluding spaces) in <p></p> tags in the <body> section of the target page.
Words in <p>	Number of words in <p></p> tags in the <body> section of the target page.
Page Hash	Unique key for the content of the entire page: allows you to find duplicates according to this parameter.
Text Hash	Unique key for text content in the <body> section: allows you to find duplicates according to this parameter.

Head Tags
Base Tag	Content of the <base> tag in <head> section of the document.
Hreflang Language Code	Language code of the current page from the hreflang attribute in the <link rel="alternate" /> tag of the <head> section or HTTP response header 'Link: rel="alternate"'.
Hreflang Links	The number of alternate language URLs in the hreflang attribute in the <link rel="alternate" /> tag of the <head> section or HTTP response header 'Link: rel="alternate"'.
AMP HTML	Indicates whether the target document is an AMP HTML page. It is determined by presence of the<html ⚡>or<html amp>tags in<head>section of the document.
Link to AMP HTML	Content of the<link rel="amphtml" />tag in<head>section of the document.

Google Analytics
Parameter	Description
Sessions
Users	Total number of website users according to Google Analytics (considering the chosen view, date range, and segment). Note that this parameter is defined according to the 'Landing page'. Which means it shows the number of unique users for which the target page was the first visited page.
Sessions	Total number of sessions according to Google Analytics (considering the chosen view, date range, and segment). A session is the time period when a user is actively engaged with your website. Note that this parameter is defined according to the 'Landing page'. Which means it shows the number of sessions for which the target page was the first visited page.
Bounce Rate	Bounce rate of a URL according to Google Analytics (considering the chosen view, date range, and segment). Counted as the ratio of [number of sessions, during which only one page view took place] to [number of all sessions].
Avg. Session Duration	Average session duration (in seconds) according to Google Analytics (considering the chosen view, data range, and segment). Counted by dividing the whole session duration of all users by the number of sessions. Note that this parameter is defined according to the 'Landing page'. Which means it shows the average session duration of the users for whom the target page was the first visited page.
All Goals Includes parameters from Google Analytics that are set for all goals created under a view. The parameters show the efficiency of specific landing pages in terms of goal completions on a website.
Goal Completions	Total number of completions for all goals according to Google Analytics (considering the chosen view, date range, and segment). Note that this parameter is defined according to the 'Landing page'. Which means it shows the number of goal completions for sessions that had the target page as the first visited page.
Goal Conversion Rate	The percentage of visits that resulted in a conversion to any of the goals according to Google Analytics (considering the chosen view, date range, and segment).
Specific Goals Includes parameters from Google Analytics that are set for all goals created under a view. The parameters show the efficiency of certain landing pages in terms of specific goal completions on a website.
Ecommerce Includes parameters of the 'Ecommerce' group from Google Analytics. Ecommerce reports include data on purchases made on your site.
Transactions	Total number of completed purchases on a website according to the 'Ecommerce' module in Google Analytics (considering the chosen view, date range, and segment). Note that this parameter is defined according to the 'Landing page'. Which means it shows the total number of completed purchases for sessions which had the target page as the first visited page.
Transaction Revenue	Total revenue of a website accordingTotal revenue of a website according to the 'Ecommerce' module in Google Analytics (considering the chosen view, date range, and segment). Note that this parameter is defined according to the 'Landing page'. Which means it shows the total revenue of sessions for which the target page was the first visited page.
Google Search Console Includes parameters from Google Search Console. Search Console tools and reports allow getting the average website position in SERP and the number of clicks to it from Google, fixing issues, and getting high rankings in search results. Note that data received via API may differ from the data in the web interface due to the Search Console API peculiarities.
Clicks	Number of clicks to a URL for the specified period according to Google Search Console. Click is any click-through to the page from Google search, excluding paid result click-throughs.
Impressions	Number of impressions of a URL for the specified period according to Google Search Console. Page impression is registered when a URL appears in Google search results for any search query, excluding impressions of paid results. The URL might be either located in the visible area or beyond it.
CTR	CTR (Clickthrough rate) of a URL for the specified period according to Google Search Console. Counted by the formula [(number of clicks / number of impressions) * 100].
Average position	Average position of a URL for the specified period according to Google Search Console. The position is averaged for all searches the URL is shown for in Google search results.
Queries	Number of search queries URL ranks for at Google for the specified period according to Google Search Console (considering the chosen website, date range, and filters). Note that the use of the data enrichment function (in the export of queries settings) may increase the parameter value.